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28/10/2025

Marcrest

Marcrest has always stood by farmers, representing a family-run business that, with a cohesive team and a focus on innovation, has transformed how hay bales are moved from the fields to the market.
 
Marcrest’s full range of agricultural equipment provides reliable, state-of-the-art solutions, meeting the demands of the current rural economy and enhancing efficiency in the fields.
 
Aiming to modernize its after-sales service and strengthen its leadership in the industry, Marcrest has chosen to collaborate with Components Engine to digitalize its spare parts management system. The result is a digital ‘parts manual’, accessible in the 'Support' section of the company website, which marks a true turning point for the customer experience.
 
With the digital spare parts platform, Marcrest customers can enjoy a user-friendly system designed for easy and intuitive navigation. Each piece of agricultural equipment is split into clearly structured tables, with interactive hotspots that allow users to swiftly view the most relevant information on the components.
 
The main advantages of the new system include:
  • Universal and responsive access: The catalog is available online, constantly updated, and can be viewed on any device, providing continuous support and a seamless experience.
  • Enhanced navigation: Advanced search filters allow users to quickly find the necessary spare parts, saving time and minimizing errors.
  • Table interactivity: Each exploded view is crafted to simplify component identification using intuitive and interactive graphics.
  • Secure, tailored orders: Even though the catalog is available to everyone, the orders area is secured with credentials, guaranteeing safe and personalized handling of orders.
Partnering with Components Engine marks a significant milestone in Marcrest's digital transformation process. The new parts manual allows the company to offer advanced after-sales service, further emphasizing its focus on efficiency and customer satisfaction.
 
Thanks to this solution, Marcrest and Components Engine demonstrate how technology can become a valuable ally for the agricultural sector, helping to optimize processes and support industry professionals in an increasingly competitive market.
 
 






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