Blog
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5/5/2025
Agricultural Machinery market: Falling sales, growing after-sales - A strategic choice for the futureThe agricultural machinery sector is going through a complex phase, marked by a significant decline in the sales of new equipment, alongside a steady growth in the after-sales and spare parts segment. This transformation is rewarding companies that have made forward-looking investments in service, maintenance, and technical support. Declining sales in Q1 2025In the first quarter of 2025, the Italian agricultural machinery market confirmed a downward trend, with a general drop in sales compared to the same period in 2024. Tractors fell by 7.3%, combines by 23.1%, trailers by 6.5%, and telehandlers by 7.9%. The only positive exception was transporters, which saw a significant increase of 36.9%. This negative trend, persistent for over three years, is reducing the ability of agricultural machinery companies to invest in research and innovation—key elements for sector competitiveness.
The causes of this contraction are multiple and structural: rising production costs (raw materials, energy, logistics), geopolitical uncertainty, tensions related to international fees, limited access to credit, and stagnating agricultural incomes. Furthermore, the variability of European agricultural policies and environmental pressures on practices and investments are playing a significant role. All these factors have led many farmers to postpone the purchase of new machinery, opting instead for more conservative - and also more sustainable - strategies, such as maintenance and extending the useful life of existing equipment.
This trend is not limited to Italy. In France, new agricultural machinery registrations fell by 10.1% in the same period; in Germany, the decline was 3.4%, while the UK experienced an 11.9% drop. Even outside the EU, the situation appears critical: In the United States and Canada, sales fell by 13.2% and 15.8%, respectively. This is a global trend reflecting general uncertainty and increasing attention to the economic sustainability of agricultural investments.
After-Sales as a competitive advantageContrary to the decline in new equipment sales, the after-sales and spare parts sector is experiencing a growth phase. Facing an adverse economic environment, many agricultural operators are choosing to maintain, upgrade, and refurbish existing machinery, investing in long-term efficiency.
The renewed centrality of the after-sales has strengthened the strategic role of companies offering advanced solutions: digital portals for spare parts management, remote assistance services, fast component availability, and continuous technical support. In this context, companies that have wisely invested in strengthening after-sales services now enjoy a competitive advantage, able not only to support revenue but also to consolidate customer relationships and ensure operational continuity.
Future outlook: maximizing lifecycleForecasts indicate that demand for new agricultural machinery may remain weak, unless structural incentives are introduced or economic conditions significantly improve. On the contrary, the after-sales sector is expected to strengthen further, driven by the need to maximize the performance of existing equipment and optimize operating costs.
This is where new business opportunities emerge, focused on the machinery lifecycle: scheduled maintenance, technological retrofits, predictive assistance, and digitalization of spare parts warehouses. All these tools respond to current needs while preparing the agricultural sector for future challenges.
A atrategic and resilient choiceThe data is clear: companies that recognized the importance of after-sales are now reaping the benefits of that strategic vision. In a market that demands continuity, efficiency, and cost containment, after-sales support becomes a critical success factor. It is not just a way to navigate a crisis—it is a genuine choice for long-term resilience and competitiveness.  |
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Investing in after-sales and spare parts service: advantages for manufacturing companies
The agricultural machinery sector is going through a complex phase, marked by a significant decline in the sales of new equipment, alongside a steady growth in the after-sales and spare parts segment. This transformation is rewarding companies that have
Investing in after-sales and spare parts brings strategic advantages: it generates recurring revenue, increases margins, and builds customer loyalty. Digitizing service with interactive portals and smart assistance improves efficiency, reduces operating
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